JJ Autowerks was looking for the total package. They had a successful performance parts business, but no website, or real branding. They wanted to do a new logo design, and get a website up and running as quickly as possible.
To accomplish their goals, first came the branding. Since they deal with mostly turbocharged cars, I tried to use that metaphor and include turbochargers in their logo design. It just happens that a turbo shape kind of looks like a J, so thats where the twin-turbo JJ design originated. After we had a logo determined the rest came rather quickly. I worked up a website design, and they quickly approved it and were ready to go into development mode.
The platform of choice for this project was Shopify. This allows a quick build time and rather inexpensive monthly fees, as well as little initial investment.